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CHAPTER 18 · BOTH EDITIONS
Create a useful free resource
A good free resource solves one small problem. Keep the promise specific and make the next step optional.
Put it to work
- Choose a single question people often ask. Outline a one-page checklist or short guide with a practical outcome.
- Use the downloadable layout brief in Canva: title, who it helps, three to five steps, one example, and an optional next step.
- Export a readable PDF, test it on a phone, and confirm your download link works. These starters are editable briefs, not published Canva template links.
TRADE EDITION
Free resource layout brief
Offer a scope checklist, preparation guide, or buyer comparison sheet suited to your actual service.
Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.
DIRECT SALES EDITION
Free resource layout brief
Offer an approved product-use checklist or question guide. Avoid unsupported health, product, or earnings claims.
Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.