BUILD REAL CONNECTIONSTRADE EDITION · PAT BERRY

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CHAPTER 17 · BOTH EDITIONS

Choose a small tech stack

Choose the fewest tools that let you keep your promises. A notebook, calendar, and clear email process can be a better starting point than five disconnected subscriptions.

Put it to work

  1. Choose one tool for contacts, one for scheduling, and one place for approved drafts and resources.
  2. Create a test contact using your own address. Check capture, confirmation, delivery, and next task.
  3. Record who owns each account, how to export data, and what happens if a tool stops working. Add automation after the manual path works.

TRADE EDITION

Starter stack audit

Check permissions, team access, procurement needs, and data handling before inviting colleagues.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

Starter stack audit

Choose tools compatible with company policies. Keep personal customer information out of shared training materials.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.