PAT BERRY — TRADE COMPANION
CHAPTER 23: Plan a month of useful content
Starter worksheet for review — October 19, 2026

A content calendar keeps you consistent without making every day a sales pitch. Start with real questions and a useful answer.

1. Choose four weekly themes: understand a need, teach a small skill, answer common questions, and help someone take a next step.
2. Draft a month using the calendar starter. Verify claims, image rights, and examples; label invented illustrations.
3. Schedule only approved pieces. Leave time to reply, and adjust the calendar when people show you what they actually need.

Trade application
Use preparation tips, process explanations, comparisons, and clearly labeled project illustrations.

30-day content calendar
Day:
_______________________________________________________

Theme:
_______________________________________________________

Reader question:
_______________________________________________________

Useful point:
_______________________________________________________

Format:
_______________________________________________________

Draft owner:
_______________________________________________________

Source checked:
_______________________________________________________

Optional CTA:
_______________________________________________________

Scheduled date:
_______________________________________________________

Reply follow-up:
_______________________________________________________

Use verified facts. Personalize examples. Keep private customer records in your own secure system.